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History

Alliance Marketing, Inc. was established in 1990 as a one-man office, representing manufacturers to the Syndication industry.  Early on, our founder, Don Andrews, made the strategic decision to limit the company’s focus to three consumer product categories – Housewares, Consumer Electronics, and Recreation and Leisure.  This strategy helped keep the company’s efforts focused and has led to a strong core of manufacturer partners in these categories.  As the company grew, and as new opportunities arose, Alliance Marketing, Inc. expanded in Retail, Direct Mail/Catalog, Premium Incentive and Distributor/B2B channels.

In 2003, Grace Hanrehan joined the Alliance Marketing, Inc. sales team.  Grace purchased an equity position in the firm in 2008, and when Don retired in 2012, she purchased the remaining equity.  Under Grace’s leadership, Alliance Marketing’s relationships with our partners are flourishing and sales continue to grow at a strong rate.